17.06.2019, Events

The «Making of» an Augmented Reality App at #MoMaKo19

We are pleased to host at this year’s Mobile Marketing Conference #MoMaKo19 one of the interactive sessions about AR!


Mobile Marketing Conference, September 10th, 2019

For mobile enthusiasts, the Mobile Marketing Conference – #MoMaKo – of the MCM Institute of the University of St. Gallen has become a must-go. On September 10, 2019, the conference will enter the next round. Experts will once again look at innovative mobile platforms & technologies like AR, IoT, 5G and more and dare to take a look at the future of mobile marketing trends.

Besides exciting presentations, the participants  can also work hands-on on topics and gain in-depth insights during interactive workshop sessions.


Interaktive Session about AR

We are very pleased to be hosting one of the conference’s interactive sessions on AR this year!

Yves Landert – our Head of Innovation – will use a concrete example to present the «Making of» an AR app for mobile devices – from the vision through 3D modeling to sound editing. The participants receive an overview of the procedure and challenges involved in the conception and implementation of an AR app. They will also gain an overview of the latest AR technologies, as well as the opportunities, challenges and limitations involved. Current examples of further successful AR-Apps from different areas such as gaming or promotion will be shown. The workshop participants will have the opportunity to ask questions as well as to create new AR use cases themselves.


The # MoMaKo19 will take place on September 10, 2019 in the Giesserei Oerlikon. Tickets can already be reserved here (until 15 August at early bird prices).


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